About
I am Predrik, and most people call me Rik. For the last four years I have been building lead capture, follow-up and booking systems for home service companies, clinics and the agencies that serve them. Not landing pages that sit there. The system underneath that answers the call, asks the right questions and puts the job on a calendar.
Most businesses I meet do not have a marketing problem. They have a follow-up problem. The leads are already there. Someone called at 7pm and nobody picked up. A form was filled in on Saturday and read on Tuesday. A quote went out and nothing chased it.
So the work is almost never "make a prettier page". It is closing the gaps between the moment someone reaches out and the moment the job is on a calendar. Missed call text back. AI voice and chat agents that qualify before you get interrupted. Booking that routes itself to the right location, the right calendar and the right person. Pipelines that show you what is actually happening instead of what you hope is happening.
I have worked with agencies, coaches, medical and dental practices, home service companies and local businesses. Different industries, same underlying problem every time.
I am a HighLevel specialist and it is the right place to keep your leads, follow-up and pipeline in one system rather than five. That is genuinely what it is best at, and it is where I do most of my work.
But plenty of real jobs need something HighLevel cannot do on its own, and that is where most HighLevel-only freelancers stop and tell you it is not possible. A booking system that has to span two separate Google accounts. A payment credit that has to be written back automatically and capped at twelve months. A store. A live diagnostic tool that does not exist yet and has to be built.
I build those parts and connect them. So you end up with one system, instead of a pile of apps that do not talk to each other and a person telling you to change how your business works to suit the software.
Every build starts with a one page scope: what it does, what it costs, when it is live, and the acceptance criteria it has to pass. Not a vague list of deliverables. Actual tests, like "a missed call triggers a text back in under 60 seconds", that either pass or fail in front of you.
Half up front to start, half when it passes. No hourly billing, no surprise line items, and no monthly retainer unless you actually want ongoing support. You get a walkthrough recording at handover so your team can run the thing without calling me every time something changes.
Most builds are live in 7 to 14 days from the day I have your access and your content. The content is usually the slow part, and I will write most of it for you if you want.
How I run it
You know the number before I start. If the build takes longer than I thought, that is my problem to solve, not a bigger invoice for you.
Every package ships with the tests it has to pass. We run them together at handover, so "done" is a result you watched happen, not an opinion.
Real submissions, real calls, real bookings, end to end, before handover. Not a demo that works right up until a customer touches it.
The account, the number, the domain, the workflows. Built in your own sub-account under your name. Nothing is hostage to me still being around.
Every handover comes with a screen recording of how the system runs, so the next person who joins your team can learn it without a call.
Sometimes the honest answer is a $299 template, or fixing three settings in the account you already pay for. I will say so before you spend more.
Who I build for
Not because I only take these. Because these are the ones where a missed message costs real money the same week.
Roofing, exteriors, cleaning, detailing, dispatch. You cannot answer the phone from a job, and the person who called you is calling the next three names on the list right now.
Dental, medical, allied health. Reception is already booking, confirming, rescheduling and answering the phone at the same time, and new patient enquiries are what slips.
You have the clients and the offer. What you do not have is the person who can wire up the account, the funnel, the automations and the billing without it breaking quietly a month later.
What clients say
Predrik exceeded all expectations. He is a true GoHighLevel expert, fast, knowledgeable and incredibly easy to work with. He built a complete funnel system for us from landing page to automations and even set up a 14 day free trial exactly how we envisioned it.
Rik is a hard worker, punctual, and an excellent communicator. He has a strong understanding of HighLevel and helped us build and manage funnels, automations and workflows that actually worked.
Amazing work by Rik. Very recommended. He understands the technical side of GHL perfectly and helped us with our entire project.
Ready when you are
Tell me what is falling through the cracks and I will tell you whether it needs a $299 template, a fixed price build, or three settings changed in the account you already have.